Don’t tell us we’re not Cuban
Bacardi has a new weapon in its battle for the bar: heritage.
The spirit-maker has launched a new advertising campaign for its HAVANA CLUB rum that leans on nostalgia, roots and pride. Though it's rum is no longer distilled in Cuba, HAVANA CLUB “will always be a brand” of the Caribbean island, the makers say.
Weekend Sip: BACARDÍ Havana Club Rum
Wall Street Journal's Charles Passy and Lunch Break's Tanya Rivero sample Bacardi's HAVANA CLUB rum, and discuss the legal war Bacardi is currently waging with Cuban-based HAVANA CLUB over the use of the name.